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Alejandra Teran

As an AI and Salesforce expert with 25 years of experience, I have led global digital transformations in roles at Deloitte, Teleperformance, and Freddie Mac.

My mission is to empower businesses to use AI as a superpower to unlock exponential value. 🚀 I believe that AI will change everything and that's why I'm now all in.

Global Leadership Experience
Ex-Deloitte Managing Director and Global Leader of their Salesforce Center of Excellence.
Former Freddie Mac CRM Director and Salesforce Leader.
VP of Global Business Intelligence at Teleperformance (largest CX BPO).
☁️20 years of experience in the Salesforce ecosystem, both as a client and a partner.

Entrepreneurial Experience
🤖Chief AI Wiz: Providing AI education, advisory, and automation solutions.
☁️Founder of 10X Cloud Value, a niche Salesforce consultancy helping customers maximize platform value.
🛒Launched eCommerce venture HolidayShoppingFinds.com

As a business owner, I understand the challenges of growing a bootstrapped business and leveraging processes and technology for acceleration. That’s the power of AI! 🚀 It can help unlock productivity, supercharge marketing and sales, optimize operations, and give them a massive competitive edge.

Education
MBA from the University of Miami, specializing in Marketing and Finance.
🤖Completed AI programs from Google, Salesforce, DeepLearning.AI, Make.com and AI tools. Logged over 1,500 "AI flight hours" experimenting with all main LLMs and AI applications.

I bring a unique perspective on AI 🤖 from my corporate experience at large organizations and as an entrepreneur. My functional and technical expertise spans two decades in the Salesforce ecosystem, a decade in customer service with Teleperformance, and professional services experience.

I've built teams across 3 continents and visited 41 countries for work + fun. I live in Miami, Fl.  Fluent in English and Spanish.

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Things I Can Advise On:
AI Education, AI Strategy, and AI Automations
Digital Transformation Roadmaps to align people, processes, data, and tech for growth
Salesforce Centers of Excellence to accelerate value creation
Salesforce and HubSpot CRMs and Marketing Automation
eCommerce AI automations
Customer Experience BPO

Other things I love:
🤿 Diving! You may spot me inside the MIA Frost Science Museum big tank!
🥁 Playing drums and guitar.
🏕 Camping, hiking.
🫶Supporting nonprofits through CatchaFire.org.


Prior Leadership Roles

@Deloitte

As Managing Director, I led the Global Salesforce Center of Excellence, a team of 200 Trailblazers responsible for strategy, delivery, operations and the Mulesoft C4E. Together, we transformed how Deloitte does business using the platform created value for multiple Business Areas, Member Firms and transformational programs like global CRM. We enabled strategic initivates and investments as part of the 360° Alliance with Salesforce.

@Freddie Mac

As CRM Director, I built the Salesforce COE, a Business + IT team of "black-belts" transforming how Freddie Mac improves the way they serve millions of customers and empowers employees to adopt new ways of working. As Product Owner, I drove the Salesforce transformation roadmap across the Single-Family and Investment Capital Markets areas which helped increase market share, improve customer and employee satisfaction.

@Teleperformance

I served as VP of Global Business Intelligence and CRM Strategy. I had the privilege to build this practice from scratch and led teams across 3 continents. Together, we helped Teleperformance become the undisputed world leader in BPO Customer Experience by producing actionable insights powered by Salesforce and developing growth strategies that enabled the Executive Leadership and Sales teams make better decisions.

"We engaged Alejandra to lead a very cross-functional and thorny project to assess our current Hubspot and Salesforce instances and figure out how we could improve and streamline our pipelines and increase our data fluency. She was amazing, providing comprehensive and practical recommendations as well as identifying improvement areas we would never have surfaced. She was super easy with which to work, a great communicator and fast without sacrificing depth of analyses. I highly recommend her."
Pam Smith, VP External Affairs, Thorn.
"As a Case Manager at the University of Miami Center for Autism, my main focus is supporting families. Keeping notes in our database used to take up a lot of my time. Alejandra's AI expertise has helped me streamline my processes, freeing up valuable  time to spend with parents and help them find the best therapies and resources. Even in the early stages of the collaboration with Alejandra, the benefits are truly amazing. Thanks to Alejandra, I can better help families navigate their challenges."
Daniela Chaparro, Case Manager, University of Miami Center for Autism and Related Disabilities.
"Alejandra built our Salesforce Center of Excellence from scratch. She employed design thinking and agile and balanced rapid functionality rollouts with risk-mitigating governance and shareholder buy-in. Alejandra’s cohesive team modeled her leadership style of using strong communication and relationships to move at the speed of trust. We are positioned well for the future because of her investment in our Salesforce framework."
John Boland, Director at Freddie Mac.
"I partnered with Alejandra to implement an enterprise-wide transformation and adopt the Scaled Agile framework into the organization. She is amazing at getting her team comfortable with change. She is creative and any team would be lucky to have her as an inspirational senior leader."

Helen Wassef, Transformation Leader Deloitte.

"Alejandra is a strategic force! She is a leader who truly understands the Salesforce ecosystem. She is an expert in building a world-class Salesforce Center of Excellence and the challenges that can come along with that. Alejandra knows how to ask the hard questions and get people aligned to a strategic roadmap that is centered around key goals and objectives. Not only can Alejandra create value on the Salesforce platform aligned to user and customer needs, she's able to run a smooth operation and agile delivery team. Working with Alejandra was a delight!"
Bhavini Amin, Former VP at Roostify & Freddie Mac.
"Alejandra headed Teleperformance's business intelligence and CRM unit, a team consisting of members from several countries around the world. She impressed me with her ability to deliver on time, every time, and with her ability to ensure that her team delivered world-class quality of work. She demonstrated to be an excellent leader."

Matthew Bowman, Global Marketing Executive.

"10X Cloud Value challenged us to re-think our roadmap and processes to get more value from the platform. Alejandra has deep experience in Salesforce and she was able to give us invaluable insights and actionable recommendations."
Alex Aaron, Partner at Law Firm.